The Brand Blueprint
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Previous Issues of The Brand Blueprint
Fractional CMO Cost: The True Economics of Fractional CMOs
Introduction: The Dilemma of Marketing Leadership Costs For many small and mid-sized businesses (SMBs), hiring a full-time Chief Marketing Officer (CMO) feels out of reach. The financial burden can be…
The Top 10 Tools That Changed Marketing in the Last 20 Years
Marketing has evolved dramatically over the past two decades, and a handful of tools have played a massive role in shaping this evolution. From automation to analytics, these tools have…
What is a Brand?
Most people think a brand is just a logo or a catchy slogan, but it’s so much more; it encompasses your brand identity. It’s how people feel about your business….
Fractional CMO for Startups: A Game-Changer for Growth
Why Startups Need a Fractional CMO Startups are often caught in a tough spot when it comes to marketing. They need expert leadership to guide their growth marketing efforts, but…
What Does a Fractional CMO Do?
If you’ve spent time around startups or scaling businesses, you’ve probably heard the term fractional CMO, which signifies a shift in marketing leadership. Fractional CMO thrown around. But what exactly…
Fractional CMO Agency vs. Hiring Direct: Which is the Right Move for Your Business?
As businesses grow, the need for senior marketing leadership becomes critical. Many companies are turning to fractional CMO agencies for cost-effective solutions that provide comprehensive marketing strategies without the full-time…
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