The Brand Blueprint
Strategic insights guiding your brand from start to standout success.
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Previous Issues of The Brand Blueprint
Fractional CMO Rates: What You Need to Know
If you’re a startup founder or part of a scaling business, chances are you’ve heard about fractional CMOs. They’re a cost-effective way to bring senior marketing leadership into your organization…
The Top 10 Tools That Changed Marketing in the Last 20 Years
Marketing has evolved dramatically over the past two decades, and a handful of tools have played a massive role in shaping this evolution. From automation to analytics, these tools have…
Fractional CMO Meaning Simplified: The Future of Marketing Leadership
Introduction: Why Understanding “Fractional CMO Meaning” Matters After eight years of helping build HealthJoy, scaling the company from $0 to a $500M valuation, I thought I was in it until…
Fractional CMO Cost: The True Economics of Fractional CMOs
Introduction: The Dilemma of Marketing Leadership Costs For many small and mid-sized businesses (SMBs), hiring a full-time Chief Marketing Officer (CMO) feels out of reach. The financial burden can be…
What is a Brand?
Most people think a brand is just a logo or a catchy slogan, but it’s so much more; it encompasses your brand identity. It’s how people feel about your business….
Fractional CMO for Startups: A Game-Changer for Growth
Why Startups Need a Fractional CMO Startups are often caught in a tough spot when it comes to marketing. They need expert leadership to guide their growth marketing efforts, but…
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