The Brand Blueprint
Strategic insights guiding your brand from start to standout success.
Each week, unlock One Actionable Tip to elevate, differentiate, and scale your Brand in 5 minutes or less.
Previous Issues of The Brand Blueprint
CEO’s Guide to Content Marketing: How to Build an Effective Strategy for Startups
If you’re a CEO, you’ve probably been told at some point that content marketing is critical for growth. But what most people won’t tell you is that jumping into content…
The 2024 State of Fractional CMO Engagement: Insights from Startup and SMB Leaders
Executive Summary The 2024 State of Fractional CMO Engagement Report explores the evolving landscape of marketing leadership in startups and small-to-medium businesses (SMBs). Built on responses from a survey administered…
Why You Need a Strong Mission, Values and Vision Statement
I’ve seen it time and time again. Startups struggle to explain what they do and why they matter. They fumble through pitches, confuse potential customers, and fail to inspire their…
Fractional CMO vs. Strategic Advisor: A Partner for Growth
When scaling a startup, the right guidance at the right time can make all the difference. Whether it’s a fractional CMO stepping in to lead your marketing function or a…
Fractional CMO vs. CMO: Which is Right for You?
Introduction: My Experience in Marketing Leadership With over 20 years in marketing leadership roles, I’ve had the opportunity to wear many hats, from growing a startup as a full-time Chief…
The Power of “Slow Marketing”
I. Introduction In the fast-paced world of startups, there’s an undeniable allure to quick results. We’re constantly bombarded with stories of overnight successes, viral marketing campaigns, and rapid growth. It’s…
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