The Brand Blueprint
Strategic insights guiding your brand from start to standout success.
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Previous Issues of The Brand Blueprint
How to Find a Fractional CMO That Moves the Needle
Introduction to Finding a Fractional CMO In today’s fast-paced business environment, startups and scaling companies face a critical challenge: they need sophisticated marketing leadership, but they’re not quite ready for…
Fractional CMO Responsibilities: What a Part-Time Marketing Leader Can Do
A fractional chief marketing officer can bring invaluable insights into any organization. They provide executive-level marketing leadership on a part-time or contract basis. You can access a highly experienced marketing…
Fractional CMO Rates: What You Need to Know
If you’re a startup founder or part of a scaling business, chances are you’ve heard about fractional CMOs. They’re a cost-effective way to bring senior marketing leadership into your organization…
The Top 10 Tools That Changed Marketing in the Last 20 Years
Marketing has evolved dramatically over the past two decades, and a handful of tools have played a massive role in shaping this evolution. From automation to analytics, these tools have…
Fractional CMO Meaning Simplified: The Future of Marketing Leadership
Introduction: Why Understanding “Fractional CMO Meaning” Matters After eight years of helping build HealthJoy, scaling the company from $0 to a $500M valuation, I thought I was in it until…
Fractional CMO Cost: The True Economics of Fractional CMOs
Introduction: The Dilemma of Marketing Leadership Costs For many small and mid-sized businesses (SMBs), hiring a full-time Chief Marketing Officer (CMO) feels out of reach. The financial burden can be…
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