Fractional CMO, advisor and author
I've led marketing through three 10x runs. Today I work with a small number of companies at a time, as your CMO, your advisor, or on one well-defined piece of work with a fixed price.
$0→$M
HealthJoy ARR as founding team member and CMO. Valued at $500M.
$20M→$M
Adknowledge revenue while I ran go-to-market.
$4M→$M
Adiant revenue, built on content syndication.
Companies I’ve led and advised
Featured in
Agencies sell you a senior person and staff you with a junior one. When you work with me, the person on the call is the person who wrote the plan, and I stay in the work until it ships.
I've been doing this since the early commercial web, when I ran marketing for the 17th largest site in the world. The judgment comes from those twenty years. The speed comes from AI tools and a small bench of specialists I trust, with my sign-off on everything.
Every price is on the page. Pick the depth that fits where your company is today.
01 · Leadership
Strategy, judgment and accountability at the top of marketing.
Book a call02 · Managed monthly
Defined output every month, built on my strategy and reviewed by me before anything goes out.
Earned Authority · PR
Month 1: authority angles and a target outlet list. Daily: journalist pitches. Monthly: bylined articles, podcast bookings with prep, and a report.
$2,999 /mo · 3-mo min
ApplySocial Media Management
Month 1: written brand brief. By the 25th: 20 posts for two platforms to approve. Ongoing: publishing, replies within 24 business hours, monthly report.
$1,499 /mo
Get startedManaged Content
Monthly: 8 SEO articles and 32 social excerpts in your Google Drive, a topic cluster hub page, and a performance report.
$2,495 /mo
Get started03 · Fixed price
The frameworks I use with CMO clients, built around your company. Buy it today, no call needed.
Fixed price · $499
A $499 strategy report shows you how I think and gives your team something concrete to run.
Managed monthly · from $1,499/mo
PR, social or content, run every month with set deliverables and a report you can read in five minutes.
Leadership · from $2,500/mo
When marketing needs one owner, move to advisory or a fractional CMO seat. Nobody gets pushed there.
$M
ARR from zero · 1,500+ employer clients · $500M valuation
Founding team, CMO · 2015 to 2023
Challenge: a pre-seed benefits app selling to consumers when employers held the budget.
What I did: led the pivot to B2B, built the brand, mascot, chatbot scripts and press engine, with coverage in TechCrunch, Forbes and the WSJ.
$M
Revenue, up from $20M
VP of Marketing · 2008 to 2011
Challenge: growth through acquisition, with every new product needing a market fast.
What I did: built go-to-market for Miva, AdParlor and more at TechCrunch’s 6th most acquisitive company online.
$M
Revenue, up from $4M
VP of Marketing · 2011 to 2015
Challenge: an ad tech company behind Adblade, a comScore top 25 ad network, competing for publishers and advertisers against much bigger networks.
What I did: grew one of the first content discovery networks, brought its content-style ads to financial publishers after the IndustryBrains acquisition, and wrote Content Marketing along the way.
One fractional CMO slot is open. Thirty minutes on a call tells us both whether it’s a fit. Or start today with a fixed-price report.
