Advisory Plus · Leadership
Marketing Advisory Plus for scaling startups.
When you’re moving fast, high-level strategy isn’t always enough. You need a senior marketer who sets direction and also gut-checks key deliverables before they go live. Weekly calls, async support and one monthly review of a critical asset, without execution or micromanagement.
$0→$M
HealthJoy ARR as founding team member and CMO. Valued at $500M.
$20M→$M
Adknowledge revenue while I ran go-to-market.
$4M→$M
Adiant revenue, built on content syndication.
Companies I’ve led and advised
Featured in
01 · What’s included
Senior marketing strategy with deliverable-level insight.
Everything in Marketing Advisory, plus a monthly strategic review of a major marketing deliverable or initiative.
Advisory Plus
$3,500 /mo
Pricing and terms. Advisory Plus is a one-year commitment, cancelable after three months. Payment is due upfront at the start of each month.
Book a callFree 30-minute call. No pitch deck.
- 01
You and your core marketing team can reach out any time, day or night, on Slack or email.
- 02
One 60-minute strategy call per week to line up your marketing with business objectives and market realities.
- 03
A strategic review of one key marketing deliverable each month: messaging, pitch decks, campaigns, plans or anything else with high stakes.
- 04
Direct access on Slack and email for fast feedback and quick questions all week, usually answered the same business day.
- 05
Access to my curated group of trusted marketers, vendors and suppliers. You work with them directly.
- 06
Input on your marketing stack, vendor proposals, hiring strategy and budget planning.
- 07
Help staying focused on the right work, not more work.
02 · The monthly review
This isn’t just feedback.
It’s senior input that helps you avoid costly misfires, get alignment and launch with confidence. Each month, bring me into one key decision or project.
01
Campaigns and plans
Reviewing a campaign concept, hiring plan or investor deck.
02
Positioning and brand
Directional feedback on positioning, messaging or brand direction.
03
Agencies and vendors
Helping you validate an agency proposal or vendor decision.
04
Go-to-market
Advice on go-to-market plans, product launch strategy or your marketing roadmap.
You get thoughtful input shaped by my experience scaling multiple startups and building proven frameworks, in whatever format fits the work: a call, written feedback or async.
How it works.
Strategic guidance, not day-to-day oversight or execution. You run the work. I make sure it’s the right work.
01
Weekly call
We meet once a week to review progress, remove blockers and adjust your strategy.
02
Monthly review
Each month you can submit one major deliverable, like a launch plan, new messaging or an investor deck, for direct feedback. I review it with comments, async, or in a bonus strategy session.
03
Access between calls
Reach me any time on Slack or email. I usually respond the same day during business hours.
04
Vetted specialists
You get my vetted list of specialists, from ad buyers and designers to growth consultants and SEO experts.
05
The right person
If I’m not the right person to solve a problem, I’ll help you find who is.
Is it the right fit?
Who it’s for
- Founders and marketing leads who want strategic feedback on major decisions
- Companies that are hiring, fundraising, rebranding or launching something new
- Teams who want an experienced CMO’s take on real work, not just big-picture strategy
- Startups scaling quickly and making high-stakes marketing moves
What’s not included
- Day-to-day marketing execution
- Project management of marketing initiatives
- Content creation or design work
- Hands-on implementation of marketing campaigns
- Management of your marketing team
- Access for people outside the marketing team, other than a lead contact who is the founder or owner
- More than one deliverable review per month (available on request for an added fee)
Need someone to own the execution too? See the Fractional CMO seat.
Advice from someone who has done it.
Three 10x runs, and marketing for the 17th largest website in the world before that.
$0→$M
HealthJoyARR as founding team member and CMO. Valued at $500M.
$20M→$M
Adknowledgerevenue while I ran go-to-market.
$4M→$M
Adiantrevenue, built on content syndication.
Compare the three leadership options.
Same experience, three levels of involvement. Every price is on the page.
| What you get | Marketing Advisory $2,500 /mo | Advisory Plus $3,500 /mo | Fractional CMO $5,000 /mo |
|---|---|---|---|
| Strategy call | Weekly, 60 minutes | Weekly, 60 minutes | 2 to 3 hours a week during the build, then weekly 30 minutes |
| Answers between calls | Same-day Slack and email | Same-day Slack and email | Email access |
| My frameworks and supplier network | ✓ Included | ✓ Included | ✓ Included |
| Budget, tools and team-structure guidance | ✓ Included | ✓ Included | ✓ Included |
| Scheduled assignments with set due dates | ✓ Included | ✓ Included | |
| Monthly deep review of a launch, deck or proposal | × Not included | ✓ Included | I own the work |
| Brand Strategy Report in month one | × Not included | × Not included | ✓ Included |
| Hands-on execution on the priorities we set | × Not included | × Not included | ✓ Included |
| Performance reviews and course corrections | × Not included | × Not included | ✓ Included |
| Mentorship for your team | × Not included | × Not included | ✓ Included |
| Best for | Founders with a team that can execute | Teams hiring, fundraising, rebranding or launching | Companies that need one owner for marketing |
| Terms | 1-year term, cancelable after 3 months | 1-year term, cancelable after 3 months | One slot open |
| See Marketing Advisory → | You’re here | See Fractional CMO → |
Every channel in the mix.
We focus on the channels that matter for your business. I’ve written books on these subjects.
- 01Positioning and marketing strategy
- 02Analytics and data
- 03Website design, development, and user experience
- 04Content marketing strategy
- 05Social media marketing
- 06Email marketing and automation
- 07Pay-per-click advertising
- 08Search engine optimization
- 09Influencer marketing
- 10Conversion rate optimization
- 11Copywriting
- 12Graphic design, video, and photography
What leaders say about the playbook.
Get the books →“Finally, a marketing book from a real pro who has been in the marketing trenches!”
Jeffrey HayzlettBloomberg TV host and former Fortune 100 CMO“Rick Ramos has a proven track record of growing businesses.”
Scott LynnFounder and CEO, Masterworks“A blueprint for success that any marketer can use.”
Justin HollandFounder and CEO, HealthJoyFAQ
Questions founders ask first.
Something else on your mind? Send me a note or bring it to the call.
How is this different from your Fractional CMO service?
Marketing Advisory and Advisory Plus focus on high-level guidance and strategy. The Fractional CMO service adds hands-on execution and management of your marketing initiatives. Advisory is ideal if you have an internal or junior team to implement the strategy.
What if I need help with implementation?
Advisory doesn’t include hands-on execution, but I can recommend trusted partners or we can talk about moving up to the Fractional CMO service if you need more support.
How long is the commitment?
Contracts are for one year and cancelable after three months, which is enough time to see meaningful results.
Can you help with specific marketing channels (e.g., paid ads, content marketing)?
Absolutely. Advisory covers all of digital marketing, and we focus on the channels that matter most for your business and goals. I’ve written books on these subjects.
What counts as execution work?
Execution work includes creating ready-to-publish content, writing website copy, coding, designing, SEO, setting up or managing PPC campaigns, automating email marketing, doing PR tasks, and other tactical work that isn’t strategy.
What kind of suppliers do you refer to from your network?
I have a wide range of trusted professionals I’ve worked with over the years. I can’t promise I’ll have someone for every need, but I often refer website developers, designers, copywriters, marketing automation experts, SEO specialists, PPC managers and social media experts, at different price points, locations and levels of experience.
What kind of results can I expect?
I can’t promise a specific outcome. My clients often see major improvements in revenue, profit, lead generation, audience growth and other key metrics. I was on the founding team at HealthJoy, which grew from $0 to $50M in ARR and a $500M valuation.
What areas of digital marketing do you advise on?
I advise on these areas of digital marketing: Positioning and marketing strategy; Analytics and data; Website design, development, and user experience; Content marketing strategy; Social media marketing; Email marketing and automation; Pay-per-click advertising; Search engine optimization; Influencer marketing; Conversion rate optimization; Copywriting; Graphic design, video, and photography.
Ready to transform your marketing? Let’s talk.
Book a call to see how we can work together and where your marketing should go next.