Managed Content Service · Every piece reviewed by a Fractional CMO
Done-for-you content execution built on your strategy. Every piece is researched, drafted, and reviewed before it reaches your Drive. You publish.
Forbes · TechCrunch · VentureBeat · Inc. · $0 to $500M at HealthJoy
SEO articles a month, 800 to 1,200 words, built on one topic cluster.
platform-specific social excerpts a month, four for every post.
min
of your time each month after onboarding. You publish.
Companies I’ve led and advised
Featured in
Who this is for
Managed Content is for companies that know what they want to say but can’t carve out the hours to write, research, and repurpose it consistently. You get a full month of content built on your pillars, delivered on schedule, ready to publish.
You’re doing the strategy work yourself and running everything else too. Getting content off your plate is the highest-ROI move you can make right now.
You know consistency matters. You’ve started and stopped three times. A fixed monthly deliverable makes it someone else’s job to keep the schedule.
You have pillars. You have a 90-day roadmap. Now you need someone to actually write the content. This is built to plug directly into that work.
Monthly deliverables
Same deliverables, same schedule, every month. No chasing. No following up. It shows up.
8 per month
Each piece runs 800 to 1,200 words and targets a specific keyword within your monthly content cluster. Written in your brand voice, structured for both human readers and modern search engines. These don’t have to live on a blog: content clusters work just as well as standalone pages on your site.
4 per post, 32 a month
Every post gets four social excerpts written for the specific platform you name at onboarding. LinkedIn reads differently than X. Instagram requires different framing than Threads. You choose your platform. The excerpts are formatted for it.
Note: Social media management is a separate monthly package. See the Social Media Management package.
Optional, monthly
Each month’s content can be anchored by a master hub page: a single destination that signals topical authority to search engines. It’s an option, not a requirement, and you’ll decide at onboarding.
Monthly
You choose which one at onboarding. Both are described below.
You choose at onboarding
Both are included at the same price. The difference is what data you’re comfortable sharing.
Option A · Recommended
You grant read-only access to Google Analytics 4 and Search Console at onboarding. Rick reviews the data each month and produces a real performance report: traffic trends, keyword movement, and what that means for next month’s cluster.
Requires read-only GA4 + Search Console access
Option B
No data access required. Each month you receive a clear summary of what was delivered, which cluster was targeted, the keyword rationale behind each post, and what’s planned for next month.
No analytics access required
How it works
The first month requires real work up front. That’s what makes every month after it consistent.
Step 1 · Month 1 only
After checkout you’ll receive a detailed onboarding form on our website. It covers your brand voice, target audience, competitors to watch, existing content to avoid replicating, off-limit topics, and the content pillars you want to own. One time, then done.
Step 2 · Month 1 only
Month 1 produces a written brand brief: a reference document Rick uses to write every piece of content going forward. Built from your onboarding form and kickoff call, it captures your voice, positioning, and the guardrails content has to stay within. This is a focused working document, not a full brand strategy.
Step 3 · 5 minutes a month
At the start of each new month after month 1, you’ll fill out a short online form: any new priorities, product launches, topics to hit, or things to avoid. Takes about 5 minutes. That’s your input for the month.
Step 4 · Every month
Your content, social excerpts, and monthly report land in your shared Google Drive as Google Docs on schedule. One round of minor revisions is included per month. You or your team handles publishing.
Step 5 · Every quarter
Every quarter we meet to review what’s working, what’s not, and where the content roadmap goes next. We check cluster progress, look at performance data, and adjust the brief if your priorities have shifted. Included.
Is it right for you?
A note on cost
At $2,495 a month, this delivers eight posts and 32 social excerpts inside a program most agencies would price three to five times higher.
$4,000 to $5,000/mo
In salary alone, before benefits. Then add onboarding, management overhead and a learning curve.
$2,495/mo
Eight keyword-researched posts and 32 social excerpts a month, with strategy, execution and reporting bundled. No onboarding, no management overhead, no learning curve.
More output for less than the cost of a single junior hire.
$4,000 to $15,000/mo
What agencies typically charge to bundle strategy, execution and reporting this way. A single outcome-driven, keyword-researched blog post runs $1,500 to $6,000 at agencies that do the strategy work behind it.
Who reviews every piece of content
I started in marketing during the early commercial internet, running campaigns for the 17th largest website in the world. Two of those campaigns crossed three billion impressions. I’ve watched two complete marketing eras collapse, and the current one is in the middle of its own shift.
After adtech, I spent eight years as CMO of HealthJoy, taking the company from zero to a $500 million valuation with more than 1,500 employer clients. I wrote the first edition of Content Marketing in 2013.
Every piece is reviewed by me before it goes out. Research, briefs and drafts follow the same process I’ve used for twenty years, and nothing ships until it sounds like you and says something worth reading. That’s what the price covers.
Forbes · TechCrunch · VentureBeat · Inc. Magazine · $0 to $500M at HealthJoy
The track record behind the review
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ARR from zero · 1,500+ employer clients · $500M valuation
$M
Revenue, up from $20M
$M
Revenue, up from $4M
Pricing
Month-to-month. No annual contracts. Cancel with 30 days notice.
Month-to-month. Cancel with 30 days notice. No annual contract, no early-termination fee, no awkward conversation.
If the first month’s content doesn’t match your brand brief, revisions are included before anything ships publicly. Every piece is reviewed against the brief before it reaches your Google Drive.
I’ve been doing this since 2013, when I first built content programs at one of the world’s largest content syndication networks. The tools have evolved considerably since then. The editorial process and quality bar haven’t.
Managed Content
Done-for-you monthly content execution
Before you order: Content is delivered as Google Docs. Publishing, social scheduling, and CMS work are your responsibility. Month 1 requires a detailed intake form and one kickoff call to produce your brand brief.
Most clients start with the intro chat. No pressure, no sales script.
Optional add-ons
Neither is required. Both extend what Managed Content delivers.
Brand Strategy Report
A comprehensive written strategy covering your brand voice, content pillars, competitive positioning, target audience, and editorial guidelines. Includes a 90-minute strategy session. Delivered as a PDF within 10 business days. Managed Content clients receive a focused brand brief in month 1. This is the full version.
$799 one-time
Ask Rick about itSocial Media Management
A defined monthly package that handles scheduling, posting, community management, and engagement. Your 32 monthly excerpts become the raw material. Package scope and pricing are based on platform count and engagement level.
From $1,499 /mo
Learn moreEvery piece goes through my process: keyword research, a brief tied to your strategy, a full draft, then my own review for accuracy, voice and quality before it reaches your Drive. Nothing is delivered that I wouldn’t put my name on.
Yes, with 30 days notice. If you’re in the middle of a month, you’ll receive whatever content is already in progress for that month.
No. Content is delivered as Google Docs in your shared Google Drive folder. Publishing, CMS access, and scheduling are entirely your responsibility.
One round of minor edits per month: word choice, small factual adjustments, tone tweaks. A revision is not a rewrite, a change of topic, or a new brief.
You name one platform at onboarding and all 32 excerpts are formatted for it. LinkedIn, X, Instagram, Threads, Facebook: whatever makes most sense for your audience.
Month 1 produces a brand brief built from your intake form and a kickoff call. That brief drives every piece of content going forward. Every month after that runs on a 5-minute priority update form. Quarterly meetings are included throughout.
Managed Content works best when you have a strategy to execute against. If you don’t have one, the Content Marketing Strategy Report ($499, one-time) is the right starting point.
Instead of publishing on loosely related topics, Managed Content targets one specific subject area each month. All 8 pieces connect to the same cluster, building topical authority. Clusters don’t have to live on a blog. They work just as well as pages on your site.
The Performance Report uses your actual GA4 and Search Console data and requires read-only access. The Production Summary covers what was delivered and what’s coming next, with no data access required. Both are included at the same price.
Content is delivered as Google Docs with text only. Image sourcing and placement are your responsibility during publishing.
Your competitors are already publishing. $2,495/mo. Month-to-month. Cancel with 30 days notice. Delivered as Google Docs.