Consulting · Fractional CMO and advisory
Scaling a startup takes more than a great product. It takes strategic marketing leadership. I give you that experience without the overhead of a full-time CMO.
Companies I’ve led and advised
Featured in
From weekly strategy to a Fractional CMO in your team. Pick the depth that fits where your company is today.
01 · Marketing Advisory
$2,500 /mo · 1-year term, cancelable after 3 months
Explore Marketing AdvisoryFor startups that want senior marketing leadership without a full-time CMO or team manager. I work directly with the founder or one point of contact to guide strategy, sharpen positioning and build momentum.
This service includes:
02 · Advisory Plus
$3,500 /mo · 1-year term, cancelable after 3 months
Explore Advisory PlusEverything in Marketing Advisory, plus a monthly strategic review of a major marketing deliverable or initiative.
This isn’t just feedback. It’s senior input that helps you avoid costly misfires, get alignment and launch with confidence. Each month, bring me into one key decision or project, such as:
You get thoughtful input shaped by my experience scaling multiple startups and building proven frameworks, in whatever format fits the work: a call, written feedback or async.
03 · Fractional CMO
$5,000 /mo · one slot open
Explore Fractional CMOExecutive-level strategy and hands-on execution. As your Fractional CMO, I become part of your team, driving growth and brand visibility.
What you’ll get:
My track record includes:
Every price is on the page. Most clients start small, and some stay for years.
| What you get | Marketing Advisory $2,500 /mo | Advisory Plus $3,500 /mo | Fractional CMO $5,000 /mo |
|---|---|---|---|
| Strategy call | Weekly, 60 minutes | Weekly, 60 minutes | 2 to 3 hours a week during the build, then weekly 30 minutes |
| Answers between calls | Same-day Slack and email | Same-day Slack and email | Email access |
| My frameworks and supplier network | ✓ Included | ✓ Included | ✓ Included |
| Budget, tools and team-structure guidance | ✓ Included | ✓ Included | ✓ Included |
| Scheduled assignments with set due dates | ✓ Included | ✓ Included | |
| Monthly deep review of a launch, deck or proposal | × Not included | ✓ Included | I own the work |
| Brand Strategy Report in month one | × Not included | × Not included | ✓ Included |
| Hands-on execution on the priorities we set | × Not included | × Not included | ✓ Included |
| Performance reviews and course corrections | × Not included | × Not included | ✓ Included |
| Mentorship for your team | × Not included | × Not included | ✓ Included |
| Best for | Founders with a team that can execute | Teams hiring, fundraising, rebranding or launching | Companies that need one owner for marketing |
| Terms | 1-year term, cancelable after 3 months | 1-year term, cancelable after 3 months | One slot open |
| See Marketing Advisory → | See Advisory Plus → | See Fractional CMO → |
$M
ARR from zero · 1,500+ employer clients · $500M valuation
Founding team, CMO · 2015 to 2023
Challenge: a pre-seed benefits app selling to consumers when employers held the budget.
What I did: led the pivot to B2B, built the brand, mascot, chatbot scripts and press engine, with coverage in TechCrunch, Forbes and the WSJ.
$M
Revenue, up from $20M
VP of Marketing · 2008 to 2011
Challenge: growth through acquisition, with every new product needing a market fast.
What I did: built go-to-market for Miva, AdParlor and more at TechCrunch’s 6th most acquisitive company online.
$M
Revenue, up from $4M
VP of Marketing · 2011 to 2015
Challenge: an ad tech company behind Adblade, a comScore top 25 ad network, competing for publishers and advertisers against much bigger networks.
What I did: grew one of the first content discovery networks, brought its content-style ads to financial publishers after the IndustryBrains acquisition, and wrote Content Marketing along the way.
“Finally, a marketing book from a real pro who has been in the marketing trenches!”
Jeffrey HayzlettBloomberg TV host and former Fortune 100 CMO“Rick Ramos has a proven track record of growing businesses.”
Scott LynnFounder and CEO, Masterworks“A blueprint for success that any marketer can use.”
Justin HollandFounder and CEO, HealthJoyFAQ
Still unsure? Send me a note. I usually reply within a business day.
Choose Marketing Advisory if you have a team that can execute and want senior guidance every week. Choose Advisory Plus if you’re hiring, fundraising, rebranding or launching and want a CMO to review the real work each month. Choose the Fractional CMO seat if marketing needs one owner who sets the plan and gets it built.
Advisory focuses on high-level guidance and strategy, and works best when you have an internal or junior team to implement. The Fractional CMO service includes hands-on execution and management of your marketing initiatives.
Marketing Advisory and Advisory Plus are one-year agreements, cancelable after three months, paid upfront at the start of each month. We set the Fractional CMO scope and terms together on the first call.
Advisory doesn’t include hands-on execution, but I can recommend trusted partners from my network, or we can move you to the Fractional CMO seat. If you want one channel run for you every month, see the managed services.
Yes. Most clients start small and move into a deeper engagement once the plan is working. Nobody gets pushed there.
From early-stage startups to scaling SMBs, I bring tested strategies and hands-on experience. Thirty minutes on a call tells us both which level fits.