Rick Headshot 2017 Square Scaled 1

Strategic Advisor Services for Scaling Startups

Expert Marketing Guidance for Ambitious Startups

You’ve built a great product and assembled a talented team. Now it’s time to supercharge your marketing efforts with expert guidance. My Strategic Advisory service provides the high-level marketing strategy and insights you need to accelerate growth and outmaneuver the competition.

What’s Included

I’m available 24/7 for you and your core marketing team to reach out via Slack and emails.

  • Weekly strategy and implementation meeting to align your marketing initiatives with business objectives and industry trends.
  • Scheduled assignments with set due dates.
  • Access to my curated group of experienced marketers and suppliers.
  • Customized reports to give you clarity on the present situation.

How It Works

  • Reach out to me anytime with your questions. I’ll respond within 24 business hours, often the same day during regular hours.
  • Tap into my extensive network of digital marketing experts, data providers, designers, sales development agencies and developers to help build your ideal team. Nothing is marked up – you pay them directly.
  • If my network doesn’t cover your specific needs, I’ll help you find the right marketing suppliers to fit your project.
  • Include me in supplier emails and calls so I can provide guidance whenever needed.
  • Get recommendations on the best marketing tools and software tailored to your specific needs.
  • I’ll assist with creating a detailed budget, ensuring it’s allocated efficiently, and help plan the resources to execute it.
  • Together, we’ll set clear, measurable goals for both short- and long-term success.
  • Receive feedback on marketing materials and deliverables from your team or external vendors.
  • We’ll build a custom KPI reports to track progress, which we’ll review together during our meetings.

What’s Not Included

  • Day-to-day marketing execution
  • Project management of marketing initiatives
  • Content creation or design work
  • Hands-on implementation of marketing campaigns
  • Management of your marketing team
  • Access by people outside of the marketing team other than a lead contact that’s the founder or owner

Who It’s For

  • Startups with small in-house marketing teams seeking expert guidance
  • Small to medium-sized businesses looking to modernize their marketing efforts
  • Scale-ups looking to optimize their marketing strategy for the next phase of growth
  • Companies entering new markets or launching innovative products
  • Businesses facing significant marketing challenges or seeking to revamp their approach

Investment: $3,000/month

Pricing and Terms – The Advisor Program requiring a minimum commitment of three months. Payment is made upfront at the start of each month.

FAQ

Strategic Advisory focuses on high-level guidance and strategy, while the Fractional CMO service includes hands-on execution and management of marketing initiatives. Strategic Advisory is ideal if you have an internal team to implement strategies.

While Strategic Advisory doesn’t include hands-on execution, I can recommend trusted partners or discuss upgrading to the Fractional CMO service if more extensive support is needed.

 A minimum 3-month engagement to see meaningful results, but we can discuss shorter terms based on your specific needs.

Absolutely. My advisory covers all aspects of digital marketing, and we’ll focus on the channels most relevant to your business and goals. I’ve written books on these subjects.

Execution work includes tasks like creating ready-to-publish content, writing website copy, coding, designing, SEO, setting up or managing PPC campaigns, automating email marketing, executing PR tasks, and handling other tactical work that isn’t strategic.

I have a wide range of trusted professionals I’ve worked with over the years. While I can’t guarantee I’ll have someone for every need, I frequently refer: website developers, designers, copywriters, marketing automation experts, SEO specialists, PPC managers, and social media experts. These come at different price points, locations, and levels of experience.

While I can’t promise a specific outcome, my clients often experience major improvements in revenue, profits, lead generation, audience growth, and other key performance metrics. In the past, I’ve grown companies from zero all the way to billions of dollars in valuation.

I provide guidance in the following digital marketing areas:

  • Positioning and marketing strategy
  • Analytics and data
  • Website design, development, and user experience
  • Content marketing strategy
  • Social media marketing
  • Email marketing and automation
  • Pay-per-click advertising
  • Search engine optimization
  • Influencer marketing
  • Conversion rate optimization
  • Copywriting
  • Graphic design, video, and photography

Ready to transform your marketing? Let’s connect.


Book a meeting today to explore how we can work together and take your company to new heights.