A Social Media Strategy Built Around Your Actual Accounts
Before any recommendations, Rick audits your current profiles — where you stand, what’s working, what’s costing you reach. Then builds the strategy from there. Includes competitor ad analysis and a full ad recommendation.
Rick’s work has appeared in
Forbes • TechCrunch • VentureBeat • Inc. • Entrepreneur • HuffPost
Who this is for
For businesses that want a real strategy, not another set of general tips
The Social Media Strategy Report is built for businesses that are active on at least one platform and want to know exactly what to do next — and why.
You’re active on social but have no real plan
You post when you remember. Engagement is inconsistent. You’re not sure which platforms are worth the time or what you should actually be saying. This report fixes that.
You’ve tried social before and didn’t see results
You put in the effort and nothing happened. The problem usually isn’t effort — it’s strategy. The report starts by diagnosing exactly what went wrong with your current accounts, then builds the right approach.
You’re not sure whether ads are worth it
Everyone asks this question. The answer depends on where you are organically and what your competitors are already spending. This report answers it with real competitor ad data, not a guess.
What you get
Seven deliverables. One complete strategy.
Everything is in a single PDF. No separate docs, no loose files, no following up for the rest of it.
A scored review of every social profile you’re currently active on. Covers bio effectiveness, profile completeness, visual brand consistency, engagement rate versus industry benchmarks, content history patterns, and posting consistency. Each active platform gets an A–F grade with specific explanations. You’ll know exactly where you stand before a single recommendation is made.
Most businesses are spread across too many platforms. This section identifies which 1–2 platforms actually make sense for your audience and goals — and gives you clear reasons to stop worrying about the rest. Based on your industry, audience demographics, content capabilities, and competitive activity.
A breakdown of what your top 3–5 competitors are doing on social: which platforms they prioritize, posting frequency and format, follower and engagement benchmarks, what content consistently performs for them, and where they have gaps you can move into.
Who your ideal social follower actually is: demographics, platform behavior, what content stops the scroll for them, and how to speak to them on social versus your other channels. Built around your business, not a generic template.
Your content pillars, content mix by format type, posting cadence per platform, and brand voice guidelines specific to social. Built around your strengths and your audience’s behavior — not what worked for someone else in a different industry.
Should you run paid social? This section answers that with real data — a review of what your competitors are currently advertising, sourced from Meta Ad Library and other public ad databases. Includes an ad readiness assessment, a platform recommendation if you’re ready, a first campaign recommendation, and starting budget guidance.
A week-by-week implementation roadmap for your first 90 days: profile updates, content creation, posting schedule, and if applicable, ad launch timing. Built to get you from report to results without hiring an agency to interpret it for you.
The profile audit
It starts with an honest look at what you already have
Most social media strategies start with generic advice and assume you’re starting from zero. This one starts by looking at what you’ve actually built and what it’s actually doing.
Bio and headline
Is it clear who you help and why someone should follow you? Most bios fail this test in the first 10 seconds. The audit flags exactly what’s missing and what to fix.
Profile completeness
Missing links, outdated imagery, inconsistent usernames across platforms — every gap is identified with a specific fix.
Visual brand consistency
Does your social presence look like a professional brand? Profile photos, cover images, design, and color across platforms and posts.
Engagement rate vs. benchmarks
Follower counts mean less than engagement. The audit looks at your actual engagement rate against industry averages and flags where you’re under- or over-performing.
Content history patterns
What have you posted? What landed? What got ignored? Patterns in your own feed are more useful than any generic advice. The audit surfaces them.
Posting consistency
Algorithms reward consistency. The audit shows exactly how consistent you’ve been and what it’s likely costing you in organic reach.
Platform health grades included
Every active platform you’re on receives an A–F grade with a specific written explanation. You’ll know which platform to prioritize fixing first, what the issues are, and what fixing them will do for your reach.
For the audit to be accurate: You’ll grant read-only analytics access to your active profiles. For platforms that support it (Meta, LinkedIn), this gives Rick access to your actual engagement and reach data — not just what’s publicly visible. Step-by-step instructions are included with the intake form. No passwords are shared.
The ad recommendation
We answer the question everyone avoids: should you run ads?
The honest answer is: it depends on where you are right now. Most businesses waste their first ad budget because they haven’t built the organic foundation yet. Others wait too long and miss momentum their competitors are already buying.
This section doesn’t give you a primer on how social ads work. It pulls actual data on what your competitors are running — right now — and tells you exactly what to do with that information.
What your top competitors are actively advertising on Meta (Facebook and Instagram), sourced from the Meta Ad Library. Real ads, real copy, real creative — what they’re spending money on right now and how long those ads have been running. Duration is a signal of what’s actually working for them.
A checklist of what needs to be true before paid social makes financial sense. Organic foundation, pixel setup, offer clarity, landing page quality — if any of these are missing, ads will underperform regardless of budget.
If you’re ready for ads — which platform first? Meta, LinkedIn, TikTok, X, or Pinterest. Recommendation is based on your audience, industry, goals, and what your competitors are already doing.
A specific recommendation on what type of campaign to run first: awareness, lead gen, retargeting, or conversion. Includes a starting budget range and how to think about testing versus scaling.
What this section is not: A guarantee that ads will work, a media buy, or an offer to manage campaigns. It’s a clear, data-backed recommendation on whether to invest in paid social right now, which platform, and what type of campaign to run first. Execution is yours.
Process
Five steps. Ten business days.
The intake form does most of the heavy lifting upfront. After that, you wait for the PDF.
After purchase, you’ll receive a detailed intake form covering your business goals, target audience, top competitors, and current platforms. Thorough answers here make the strategy significantly more specific and useful.
You’ll grant read-only analytics access to your active social profiles. Step-by-step instructions are included in the intake form for each platform. No passwords shared — most platforms have a built-in analyst or viewer role for exactly this purpose.
Rick reviews your profiles, runs the competitive analysis, pulls competitor ad data from Meta Ad Library, and writes your complete strategy. The clock starts when both the intake form and profile access are received.
One complete document. All seven sections. Everything in one place, formatted for easy reference as you implement.
After delivery, you schedule a 45-minute call with Rick to walk through the report, ask questions, and get clarity on anything you want to dig into. Scheduled at your convenience after the PDF arrives.
Who writes the report
About Rick Ramos
I started in marketing during the early commercial internet, running campaigns for what was then the 17th largest website in the world. Two of those campaigns crossed three billion impressions. I’ve watched two complete marketing eras collapse, and the current one is in the middle of its own shift.
After adtech, I spent eight years as CMO of HealthJoy, taking the company from zero to a $500 million valuation with more than 1,500 employer clients. I wrote the first edition of Content Marketing in 2013. I’m publishing Content Marketing 2.0: Built for the AI Era in 2026 because the system changed underneath us again.
The Social Media Strategy Report is researched and written by me. Not a junior analyst, not an AI running unsupervised. What you’re paying for is a strategy built from your actual data, written by someone who has run marketing at scale across multiple eras.
Forbes • TechCrunch • VentureBeat • Inc. Magazine • $0 to $500M at HealthJoy
Pricing
One flat fee. Everything included.
No monthly fees. No recurring charge. One strategy, one price.
One-Time Strategy & Profile Audit
- ✓Existing profile audit with A–F platform grades
- ✓Platform prioritization (which 1–2 to focus on and why)
- ✓Competitive social analysis (top 3–5 competitors)
- ✓Audience persona for social
- ✓Content strategy — pillars, formats, cadence, voice
- ✓Ad recommendation report with competitor ad data from Meta Ad Library
- ✓90-day quickstart implementation plan
- ✓45-minute follow-up call after delivery
- ✓Researched and written by Rick
Before you order: The profile audit requires read-only analytics access to your active social profiles. Instructions are included in the intake form. The 10-business-day clock starts when both the completed form and profile access are received.
Before you order
Common questions
What’s the turnaround time?
10 business days from receipt of your completed intake form and profile access. If either is missing or incomplete, the clock doesn’t start. You’ll be notified if anything is needed before work begins.
What information do you need from me?
A completed intake form (emailed after purchase) covering your goals, target audience, competitors, and current platforms. Plus read-only analytics access to your active social profiles. Instructions for granting access are included in the form.
What counts as read-only access?
Most major platforms — Meta, LinkedIn, Pinterest — have a built-in analyst or viewer role that lets someone see your analytics data without being able to post or change anything. No passwords are shared. Step-by-step instructions are included with the intake form for each platform.
What if I’m only on one platform?
That’s fine. The audit covers whichever platforms you’re active on. If you’re only on one, the platform prioritization section evaluates whether that’s the right platform to focus on and whether a second makes sense to add.
What if I don’t have any social presence yet?
The report is designed for businesses already active on at least one platform. If you’re starting from zero, the audit section will be brief, and the rest of the report focuses on building the right foundation from scratch.
Do you run ads or manage our social accounts?
No. The report tells you what to do and gives you the data to brief an agency or run it yourself. Execution — posting, scheduling, ad management — is not included. If you want ongoing execution, see the Content Engine and Social Media Management packages.
What does the competitor ad analysis actually include?
A review of what your top competitors are actively running on Meta (Facebook and Instagram), sourced from the Meta Ad Library. You’ll see what types of ads they’re running, how long they’ve been running (a proxy for what’s working), what the creative and copy approach looks like, and what that suggests for your own approach.
What does the follow-up call cover?
A 45-minute call scheduled after the report is delivered. You can use it however you want — walk through the recommendations, ask questions about specific sections, or get clarity on the ad recommendation. Scheduled via Calendly after delivery.
Is this the same as your old Social Media Blueprint?
It’s the updated version. The Social Media Strategy Report replaces the Blueprint with two significant additions: a full profile audit that reviews your existing accounts before any recommendations are made, and an ad recommendation section that includes real competitor ad data from Meta Ad Library. The hashtag strategy section from the Blueprint has been removed.
Can I move into the Content Engine after this?
Yes. The Content Engine is the execution layer — it takes your content strategy and delivers 8 posts and 32 social excerpts every month. Many clients do the strategy report first, then move to the Content Engine for ongoing execution.
A strategy built from your actual accounts, your actual competitor ads, and your actual situation.
$499 one-time. Delivered as a PDF in 10 business days. 45-minute follow-up call included.