B2B lead generation · Limited client slots
I’ll help you generate qualified B2B leads with proven outbound marketing and multi-channel outreach: email and LinkedIn campaigns that I write and manage end to end.
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Average cost per lead. Most clients report a lower cost per lead than any other channel. It varies by industry, targeting and offer.
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Free brand strategy. A traditional agency would charge you a large retainer for this. My system is fast and included, for the first 5 clients who sign up.
10 to
Qualified leads a month. The expected range across the Starter, Growth and Scale packages.
Companies I’ve led and advised
Featured in
Outbound that works
Most B2B companies rely on inbound marketing and hope prospects discover them. I’m a big believer in content marketing, and I even wrote a book on it, but it’s only one part of the mix.
What if you could reach your ideal customers where they already are: in their inbox and on LinkedIn?
Every package includes infrastructure setup, data research, copywriting, campaign management, LinkedIn outreach and ongoing optimization. Packages start at $2,499 a month, with limited client slots.
01 · Starter
Expected: 10 to 30 qualified leads a month (MQLs)
From $2,499 /mo
Let’s talkWhat’s included:
02 · GrowthMost popular
Expected: 35 to 125 qualified leads a month (MQLs)
Custom quote
Let’s talkEverything in Starter, plus:
03 · Scale
Expected: 100 to 300 qualified leads a month (MQLs)
Custom quote
Let’s talkEverything in Growth, plus:
01
I handle everything: domain setup, masking proxy configuration, email accounts, warming, deliverability monitoring and technical configuration. You don’t touch any of it.
02
I research and verify your ideal customer profiles, build targeted lists, and check that every contact matches your ICP before we reach out. I load, segment and parse all data, from our research or your existing lists.
03
I write every email sequence myself, for your industry and offer. I’ve grown companies from $0 to $200M in annual revenue, so I know what messaging converts. I A/B test everything and keep improving it.
04
Automated LinkedIn connection requests and message sequences that work alongside your email campaigns, so prospects hear from you more than once. Your network grows in the process.
05
As we send connection invitations, your network fills with relevant industry contacts. I also give you specific recommendations to turn your LinkedIn profile visitors into conversations.
06
Before we launch anything, I run a full brand strategy workshop so we reach the right people with the right message. Other agencies charge $30,000 for this. It’s included, and it’s based on the framework in my book Transform Your Marketing.
Step 1 · Week 1 to 2
We define your ICP, run the brand strategy workshop, research prospects, set up infrastructure and write your messaging. LinkedIn outreach can start as soon as the brand strategy is final.
Step 2 · Week 3 to 4
Your domains build reputation and deliverability before full campaigns launch.
Step 3 · Week 5 on
Outreach runs at full volume, with email and LinkedIn working together.
Step 4 · Ongoing
Continuous testing, refinement and reporting to get the most out of every send.
Every sequence is written by me. These are the companies where I learned what converts.
$M
ARR from zero · 1,500+ employer clients · $500M valuation
Founding team, CMO · 2015 to 2023
Challenge: a pre-seed benefits app selling to consumers when employers held the budget.
What I did: led the pivot to B2B, built the brand, mascot, chatbot scripts and press engine, with coverage in TechCrunch, Forbes and the WSJ.
$M
Revenue, up from $20M
VP of Marketing · 2008 to 2011
Challenge: growth through acquisition, with every new product needing a market fast.
What I did: built go-to-market for Miva, AdParlor and more at TechCrunch’s 6th most acquisitive company online.
$M
Revenue, up from $4M
VP of Marketing · 2011 to 2015
Challenge: an ad tech company behind Adblade, a comScore top 25 ad network, competing for publishers and advertisers against much bigger networks.
What I did: grew one of the first content discovery networks, brought its content-style ads to financial publishers after the IndustryBrains acquisition, and wrote Content Marketing along the way.
FAQ
Want numbers for your market? Get a free quote or see all managed services.
It depends on the package: 10 to 30 qualified leads (MQLs) a month on Starter, 35 to 125 on Growth and 100 to 300 on Scale. Results vary by industry, targeting and offer.
The average cost per lead is under $150, and most clients report a lower cost per lead than any of their other channels. It varies by industry, targeting and offer.
Packages start at $2,499 a month, and client slots are limited. Book a call and I’ll send a free quote for the package that fits your revenue goals.
Discovery, brand strategy and setup take weeks 1 to 2. Domain warming takes weeks 3 to 4. Campaigns run at full volume from week 5. LinkedIn outreach can start as soon as the brand strategy is final.
No. I handle domains, masking proxy configuration, email accounts, warming, deliverability monitoring and all the technical configuration.
Yes. I load, segment and parse all data, from our own research or your existing lists, and check every contact against your ICP before outreach.
I’m a big believer in content marketing. I wrote a book on it. But it’s only one part of the mix. Outbound lets you reach your ideal customers directly, in their inbox and on LinkedIn, instead of waiting for them to find you.
Let’s talk about which package fits your business and revenue goals. Pick a time below, or request a free quote.