$M
ARR from zero · 1,500+ employer clients · $500M valuation
Fixed price · From the Fractional CMO who wrote Content Marketing
Your Content Marketing Strategy, Built for How Buyers Research in 2026
A complete, custom content strategy for your business. No calls. No waiting weeks for a proposal. Delivered in 5 business days.
$499 one-time · PDF, no subscription
Forbes · TechCrunch · VentureBeat · Inc. · $0 to $500M at HealthJoy
deliverables, built around your business. Not a template.
days
business days from your intake form to the PDF.
min
of your time for the intake form. No calls required.
Companies I’ve led and advised
Featured in
The problem
Most content marketing isn’t working anymore. Here’s why.
Publishing consistently used to be enough. It isn’t. If your traffic has plateaued, it’s almost certainly a strategy problem, not a volume problem.
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Buyers research before they find you
A growing share of B2B buyers open a chat window and ask an AI before they ever land on your site. If your content isn’t getting cited in those answers, you’re invisible at the moment they form opinions.
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Publishing without pillars converts nobody
Content without a clear point of view doesn’t rank, doesn’t get cited, and doesn’t give readers a reason to come back. Most companies publish in five directions and own none of them.
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The bar for useful went up significantly
A basic how-to article used to earn a click. Now a reader gets a free AI answer in three seconds. Competing requires specific expertise and a real point of view.
The hidden cost
Content without strategy is just noise you’re paying to create.
The companies winning at content in the AI era aren’t publishing more. They’ve got 3 to 5 topics they’re genuinely authoritative on, a clear picture of who they’re writing for, and content structured to get found by both humans and AI systems.
That’s not a content production problem. It’s a strategy problem. And it’s fixable.
What’s included
The Content Marketing Strategy Report
Eight specific deliverables built around your business. Not a template. A strategy you can hand to a writer and start executing the day you receive it.
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Mini content audit
A quick snapshot of where your content stands today: what’s working, what’s not, and what to stop publishing.
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ICP and buyer persona
A precise definition of who you’re writing for, including how that specific buyer researches before they buy.
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3 to 5 content pillars
The specific topics your brand should own, with angles your competitors haven’t claimed. Each pillar comes with clear rationale.
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Channel strategy
Where to publish, ranked by ROI for your specific business, with the reasoning behind each recommendation.
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90-day content roadmap
A specific publishing calendar with topic recommendations for the first three months. Not categories, actual topics.
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AI visibility assessment
An honest look at whether your content is structured to get cited by AI systems, with specific fixes for what isn’t.
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Topic cluster map
A visual map of how your content topics connect to build authority in your category over time.
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30-day quick wins
Three specific things to change right now, before the 90-day roadmap even starts. Low effort, immediate impact.
The process
Three steps. No calls. No back and forth.
The whole process is async, by design. Your time is worth more than another hour of discovery calls.
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Step 1 · About 15 minutes
Complete the intake form
After checkout, you’ll get a short form about your business, target customers, goals, and current content. Takes about 15 minutes.
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Step 2 · Custom research
We build your strategy
Research and analysis on your market, reviewed by me before it reaches you. Your intake form drives everything. No assumptions, no generic templates.
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Step 3 · 5 business days
Receive your report
Your strategy arrives as a PDF within 5 business days. Ready to send to a writer, a contractor, or your own team.
Who it’s for
Built for teams whose content has stalled.
A great fit if
- Your traffic has plateaued and you suspect strategy, not volume
- Buyers ask AI before they find you, and your content isn’t being cited
- You publish in five directions and own none of them
- You want a plan you can hand to a writer, a contractor or your own team
- You’re in a niche: health tech, fintech, insurance, energy, professional services or consumer
Not the right fit if
- You want the content written for you every month. That’s Managed Content
- You want ongoing leadership. Talk to Rick about a fractional CMO engagement
- You need a full, multi-year audit of thousands of pieces. The mini audit is a 30-day lookback
Where it fits
Start with the plan. Hand off the rest when you’re ready.
The report applies my framework to your business. Managed Content writes against it every month. A Fractional CMO owns all of marketing.
| Strategy Report | Managed Content | Fractional CMO | |
|---|---|---|---|
| What it does | Applies the framework to your audience, your competitors and your goals | Writes your strategy as finished content, every month | Owns marketing strategy and leads the work |
| What you get | An 8-part custom strategy, delivered as a PDF | 8 SEO articles and 32 social excerpts a month, as Google Docs | A Brand Strategy Report in month one, then weekly leadership and hands-on execution |
| Your time | A 15-minute intake form. No calls | Month 1 intake and kickoff call, then a 5-minute monthly update | A weekly call once the plan is built |
| Price | $499 one-time | $2,495/mo | $5,000/mo |
Who’s building your strategy
About Rick Ramos, Fractional CMO
I started in marketing during the early commercial internet, running campaigns for the 17th largest website in the world. Two of those campaigns crossed three billion impressions with click-through rates the industry hadn’t seen before or since.
After adtech, I spent eight years as CMO of HealthJoy, taking the company from zero to a $500 million valuation with more than 1,500 employer clients. I wrote the first edition of Content Marketing in 2013.
Today I work as a fractional CMO across health tech, fintech, insurance, energy, and professional services. The Content Marketing Strategy Report is the same analysis I run with fractional clients, delivered as a standalone product.
Forbes · TechCrunch · VentureBeat · Inc. Magazine · $0 to $500M at HealthJoy
The track record behind the report
Three companies. Three 10x runs.
$M
Revenue, up from $20M
$M
Revenue, up from $4M
Ready to get started?
Your content strategy, delivered.
Complete strategy. One price. One-time payment. No retainer. No subscription.
Content Marketing Strategy Report
Complete strategy. One price.
$499one-time · PDF in 5 business days
- Mini content audit of your current state
- ICP and buyer persona definition
- 3 to 5 content pillars with rationale
- Channel strategy, ranked by ROI
- 90-day content roadmap with specific topics
- AI visibility assessment with fixes
- Topic cluster map
- 30-day quick wins
- PDF delivered in 5 business days
Questions? Contact Rick directly. If the strategy does not meet the scope on this page, he will make it right.
Secure checkout on store.rickramos.com
What information do you need from me?
After checkout you’ll receive a short intake form asking about your business, target customers, current content, competition, and goals. About 15 minutes to complete.
Is this a template or built for my business specifically?
It’s custom. The pillars, topics, and channel recommendations are built around your specific business. You’ll be able to tell from the first page that it’s about you, not a fill-in-the-blank document.
My industry is pretty niche. Will this still work?
Yes. The framework has been applied to health tech, fintech, insurance, energy, professional services, and consumer brands. Niche industries often produce clearer strategies because the audience is better defined.
Do I need to schedule a call?
No. The whole process is async. You complete the intake form, we build the strategy, and the report lands in your inbox.
How is this different from the book?
The book teaches the framework. The Strategy Report applies it to your business specifically: your audience, your competitors, your goals.
What format is the report delivered in?
PDF, sent to your email within 5 business days of completing the intake form.
What if I want ongoing help after I receive the report?
Reach out via the contact page to discuss a fractional CMO engagement.
What is the “Mini” content audit?
A full content audit for a company can be a multi-month project if it involves thousands of pieces across years or decades. A mini content audit is a 30-day lookback and quick gut check with recommendations.
Stop guessing. Get a content strategy that actually works.
$499. Custom to your business. Delivered in 5 business days. No calls required.