Social Media Management · 2 platforms · Reviewed by a Fractional CMO
20 platform-native posts per month. Scheduled and published on your behalf. Comments and DMs managed. Built on strategy, not filler, and reviewed by a CMO who has done this at scale.
Forbes · TechCrunch · VentureBeat · Inc. · $0 to $500M at HealthJoy
platform-native posts a month across your two platforms.
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business-hour replies on comments and DMs, Monday to Friday.
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of each month: your full calendar arrives for approval.
Companies I’ve led and advised
Featured in
Who this is for
The scheduling tools aren’t the problem. The strategy and consistent execution are. This handles both.
Social media is always the thing that falls off. You know it matters. You just can’t carve out the time and mental space to do it consistently. Handing it off ends that cycle.
You paid $2,000+ a month and got “Happy Monday!” posts that could have belonged to any company. Generic content is worse than no content. It signals you don’t have anything to say.
Your product is better, your customers are happier, your team is bigger, but your LinkedIn still looks like 2021. Social is often the first place a prospect checks. It should match where you actually are.
What’s included
Not a tool. Not a freelancer who disappears. A complete managed service with strategy, content, publishing, engagement, and reporting built in.
20 posts a month, 10 per platform
20 posts per month across your two platforms: 10 per platform, roughly 2 to 3 posts per week. Every post is written specifically for the platform it lives on. LinkedIn reads differently than Instagram. X reads differently than Facebook. We write for the platform, not against it. No recycled captions. No posting the same thing everywhere.
By the 25th of each prior month
Every month, you receive a complete content calendar before anything goes live. You review every post, request any changes, and approve the schedule. You have 48 hours and one round of revisions. After your sign-off, we handle everything. Nothing gets published without your approval.
After your approval
Once the calendar is approved, every post is scheduled and published at the optimal time for your audience on each platform. You don’t log in, you don’t push a button, you don’t have to remember. It goes out on schedule while you do something else.
Within 24 business hours, Mon to Fri
Comments and DMs responded to within 24 business hours, Monday through Friday, in your brand voice. Leaving comments unanswered is a visible signal that you’re not paying attention. Slow DM responses are missed sales. We respond for you, with escalation protocols for anything that needs your direct input.
Monthly
A real monthly report with real metrics: follower growth, reach, impressions, engagement rate, top-performing posts, and what the data says about next month’s content approach. Not a vanity dashboard screenshot. An actual analysis that informs the strategy going forward. Requires read-only access to your platform analytics.
Month 1 only
Month 1 starts with a detailed intake form and a review of your current social accounts. From that, Rick produces a written brand brief: your voice, positioning, content pillars, platform-specific tone, and guardrails. Every piece of content from month 2 forward is written against this brief. This is the document that makes the content sound like you and not like everyone else.
Every quarter, included
Every quarter we meet to review what’s working, what’s not, and where the strategy goes next. We look at platform performance, check whether your business priorities have shifted, and adjust the content approach accordingly. Included in the monthly price.
How the content works
Most managed social services write one thing and post it everywhere. That’s the wrong approach, and your audience can tell. We write specifically for each platform.
We write for the platform. The same idea gets a different treatment on LinkedIn versus Instagram versus X. Not because we’re trying to be clever, but because that’s what actually gets read on each one.
Content pillars established in your brand brief drive every month’s calendar. From there, the monthly mix typically covers:
By the 25th of each month, you receive the complete content calendar for the following month: every post, every caption, every scheduled date and time.
You have 48 hours and one round of revisions. After approval, nothing changes without your explicit sign-off. After you approve, you can forget about it.
Each post is researched and written to your brand brief, then I review it for accuracy, voice, strategic fit and quality before it goes into your calendar.
This is the same standard as Managed Content. It’s how we keep quality high and pricing fair without cutting corners on what matters.
Community management
Unanswered comments are visible to everyone who visits your profile. Slow DM replies lose deals. Community management isn’t optional. It’s included.
Every comment on every post gets a response within one business day, Monday through Friday. Written in your brand voice, informed by the brief. No comment goes unanswered.
DMs are where leads actually show up. We respond within one business day with pre-approved messaging frameworks built during onboarding. Anything requiring your specific input gets escalated to you directly.
Negative comments, complaints, press inquiries, anything off-script: flagged and escalated to you before any response goes out. You approve the reply. We send it.
Spam comments, bot followers, and obvious low-quality engagement get handled without your involvement. Blocked, reported, removed. Your community stays clean.
Process
Month 1 is the setup month. Month 2 forward is the system working.
Step 1 · Month 1 only
After checkout you’ll receive a detailed onboarding intake form covering your brand voice, target audience, competitors, content pillars, platforms, and any topics that are off-limits. You’ll also choose your two platforms and name the DM response frameworks you want us to use. We schedule a kickoff call in month 1 to align on strategy before any content is created.
Step 2 · Month 1, one-time
Rick reviews your current social accounts and produces a written brand brief from your intake form and kickoff call. You also grant posting access to your selected platforms so we can schedule and publish on your behalf. Access is granted through each platform’s built-in team member or business manager tools, not by sharing your personal login.
Step 3 · By the 25th
By the 25th of each month, you receive the complete content calendar for the following month: every post, every caption, every publishing date and time. You review, request any changes (one round included), and approve. After approval, the calendar is locked and we handle the rest.
Step 4 · Ongoing
After your approval, every post goes out on schedule. Comments and DMs are handled within 24 business hours throughout the month. You can check in anytime, but you don’t have to. The account runs without you.
Step 5 · Every month
At the end of each month, you receive a performance report with actual analytics: follower growth, reach, engagement rate, top-performing posts, and strategic notes on what the data means for next month’s content. Every quarter, we meet to review progress and adjust the strategy.
Is it right for you?
How it compares
At $1,499/mo you’re above the cheap freelancer tier and well below what most agencies charge. Here’s what that actually means in practice.
$99 to $800/mo
Scheduling tools post on your behalf. Cheap freelancers write from templates. Content is generic, often cross-posted everywhere. No strategy, no reporting, no accountability. Engagement goes unanswered.
You get what you pay for: consistency in mediocrity.
$1,499/mo
20 platform-native posts. Written for each platform specifically. Community management included. Monthly performance reporting. CMO-level strategic oversight. Month-to-month.
Reviewed by Rick for quality. Built on a brand brief that makes everything sound like you.
$2,500 to $8,000/mo
Higher headcount, more meetings, account managers, and overhead. Often junior writers, without the CMO-level review. Strategy lives in a deck that gets reviewed once a year.
You’re one of many clients. Attention is divided accordingly.
Who oversees every account
I started in marketing during the early commercial internet, running campaigns for the 17th largest website in the world. Two of those campaigns crossed three billion impressions. I’ve watched two complete marketing eras collapse, and the current one is in the middle of its own shift.
After adtech, I spent eight years as CMO of HealthJoy, taking the company from zero to a $500 million valuation with more than 1,500 employer clients. I wrote the first edition of Content Marketing in 2013.
Every account we manage has my strategic oversight. The brand brief comes from me. The content review comes from me. The quarterly strategy comes from me. That’s what the price reflects: not a VA with a scheduling dashboard, but someone who has run marketing at scale.
Forbes · TechCrunch · VentureBeat · Inc. Magazine · $0 to $500M at HealthJoy
The track record behind every account
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ARR from zero · 1,500+ employer clients · $500M valuation
$M
Revenue, up from $20M
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Revenue, up from $4M
Pricing
Month-to-month. No annual contracts. Cancel with 30 days notice.
Social Media Management
Done-for-you social media, 2 platforms
Before you sign up: This service requires publishing access to your social accounts (granted through each platform’s native business tools, no passwords shared). Month 1 requires a detailed intake form and one kickoff call to produce your brand brief before content creation begins.
Secure checkout on store.rickramos.com
You choose two at onboarding. The most common combinations are LinkedIn + Instagram, LinkedIn + X, and Instagram + Facebook. We’ll cover any two major platforms you’re already active on or want to build from scratch.
Through each platform’s native business tools: Meta Business Suite for Facebook and Instagram, LinkedIn Page Admin access for LinkedIn, and so on. No passwords are shared. You grant team-member level access through the platform’s own interface and can revoke it at any time. Instructions are included in the onboarding form.
You review the full calendar before anything goes live. One round of revisions is included each month. If something isn’t right (wrong tone, wrong angle, factually off) you flag it and we fix it. After your sign-off, the calendar is locked.
Comments and DMs on your two selected platforms, responded to within 24 business hours Monday through Friday. Written in your brand voice. Anything that falls outside our pre-approved response frameworks gets escalated to you directly. It doesn’t cover paid ad comments, reviews on third-party sites (Google, Yelp, Glassdoor), or more than two platforms.
Reach out to discuss. Adding a platform increases the scope of content creation and community management. We can talk through what that looks like and whether it makes sense for your situation.
Month 1 is the setup month. You fill out the intake form, we have a kickoff call, and Rick produces your written brand brief. We also review your current accounts and get publishing access set up. The first content calendar goes live in month 2. You’re paying full price in month 1 because the brief work is real work. It’s what makes every subsequent month good.
Yes, with 30 days notice. You’ll receive whatever content is in progress for that month. The brand brief is yours to keep.
No. Organic social management and paid social are separate disciplines. If you want guidance on whether to run ads and which platform to start with, the Social Media Strategy Report ($499, one-time) covers that with actual competitor ad data.
They’re complementary, not redundant. Managed Content delivers 8 long-form SEO posts and 32 social excerpts per month as Google Docs, and you publish. Social Media Management is a separate service covering platform-native social content, publishing, and engagement. Some clients run both: Managed Content for SEO and long-form content, Social Media Management for daily social presence.
I do. Every post is checked for voice, accuracy, strategic fit and quality before it goes into your content calendar. Nothing goes out unreviewed, and you still approve the full month before anything is published.
$1,499/mo. Month-to-month. 20 posts. 2 platforms. Published, managed, and reported on.