Rick Headshot 2017 Square Scaled 1

Marketing Advisor Standard for Scaling Startups

Expert Marketing Guidance for Ambitious Startups

You’ve built a great product and assembled a talented team. Now it’s time to supercharge your marketing efforts with expert guidance. My Marketing Advisory Standard service provides the high-level marketing strategy and insights you need to accelerate growth and outmaneuver the competition.

What’s Included

I’m available 24/7 for you and your core marketing team to reach out via Slack and emails.

  • One 60-minute strategy call per week to align your marketing efforts with business objectives and industry trends.
  • Direct access via Slack and email for quick questions between calls — typically same-day response during business hours.
    Scheduled assignments with set due dates.
  • Access to my curated group of experienced marketers and suppliers.
  • Strategic recommendations and feedback on marketing plans, tools, and team structure.
  • Optional light guidance on how to build or refine your in-house reports.

How It Works

  • Reach out to me anytime with your questions. I’ll respond within 24 business hours, often the same day during regular hours.
  • Tap into my extensive network of digital marketing experts, data providers, designers, sales development agencies and developers to help build your ideal team. Nothing is marked up – you pay them directly.
  • If my network doesn’t cover your specific needs, I’ll help you find the right marketing suppliers to fit your project.
  • Include me in supplier emails and calls so I can provide guidance whenever needed.
  • Get recommendations on the best marketing tools and software tailored to your specific needs.
  • I’ll assist with creating a detailed budget, ensuring it’s allocated efficiently, and help plan the resources to execute it.
  • I’ll provide strategic guidance, not day-to-day oversight or execution.
  • We’ll track key milestones and priorities through our weekly calls.

What’s Not Included

  • Day-to-day marketing execution
  • Project management of marketing initiatives
  • Content creation or design work
  • Hands-on implementation of marketing campaigns
  • Management of your marketing team
  • Access by people outside of the marketing team other than a lead contact that’s the founder or owner
  • Formal deliverable reviews — this is available under Advisory Plus.

Who It’s For

  • Startups with small in-house marketing teams seeking expert guidance
  • Small to medium-sized businesses looking to modernize their marketing efforts
  • Scale-ups looking to optimize their marketing strategy for the next phase of growth
  • Companies entering new markets or launching innovative products
  • Businesses facing significant marketing challenges or seeking to revamp their approach

Investment: $2,500/month

Pricing and Terms – The Marketing Advisor Standard Program requiring a commitment of one year, cancelable after three months. Payment is made upfront at the start of each month.

FAQ

My Marketing Advisor Standard service focuses on high-level guidance and strategy, while the Fractional CMO service includes hands-on execution and management of marketing initiatives. Marketing Advisory is ideal if you have an internal or junior team to implement strategies.

While Marketing Advisory doesn’t include hands-on execution, I can recommend trusted partners or discuss upgrading to the Fractional CMO service if more extensive support is needed.

 Contracts are for one-year but cancelable after 3-month to see meaningful results.

Absolutely. My advisory service covers all aspects of digital marketing, and we’ll focus on the channels most relevant to your business and goals. I’ve written books on these subjects.

Execution work includes tasks like creating ready-to-publish content, writing website copy, coding, designing, SEO, setting up or managing PPC campaigns, automating email marketing, executing PR tasks, and handling other tactical work that isn’t strategic.

I have a wide range of trusted professionals I’ve worked with over the years. While I can’t guarantee I’ll have someone for every need, I frequently refer: website developers, designers, copywriters, marketing automation experts, SEO specialists, PPC managers, and social media experts. These come at different price points, locations, and levels of experience.

While I can’t promise a specific outcome, my clients often experience major improvements in revenue, profits, lead generation, audience growth, and other key performance metrics. In the past, I’ve grown companies from zero all the way to billions of dollars in valuation.

I provide guidance in the following digital marketing areas:

  • Positioning and marketing strategy
  • Analytics and data
  • Website design, development, and user experience
  • Content marketing strategy
  • Social media marketing
  • Email marketing and automation
  • Pay-per-click advertising
  • Search engine optimization
  • Influencer marketing
  • Conversion rate optimization
  • Copywriting
  • Graphic design, video, and photography

Ready to transform your marketing? Let’s connect.


Book a meeting today to explore how we can work together and take your company to new heights.