The Brand Blueprint
Strategic insights guiding your brand from start to standout success.
Each week, unlock One Actionable Tip to elevate, differentiate, and scale your Brand in 5 minutes or less.
Previous Issues of The Brand Blueprint
Pivoting a Startup from B2C to B2B
1. Introduction: The Nature of Startup Pivots Pivoting a startup is one of those defining moments that will either make or break a company. It’s not just about changing direction—it’s…
Why Your Brand Story Isn’t Landing -hint: try the brand mentor story
When you’re working hard to build a brand, it’s easy to fall into a common trap. You’ve got a great product or service, and naturally, you want to talk about…
5 Ways Your Mission Statement Is Failing You
You’ve spent hours crafting a great mission statement, believing it’ll guide your team and attract customers. But something’s not clicking. Your employees seem disengaged, and potential clients aren’t beating down…
Why I Started BrandStrategy.VIP
In today’s hyper-competitive business landscape, having a strong brand isn’t just nice to have—it’s essential for survival and growth. Yet, for many small to medium-sized businesses (SMBs) and startups, developing…
What slides should a pitch deck have?
Putting together a pitch deck can feel like trying to cram your entire business into a PowerPoint sandwich. Trust me, I’ve been there. You’re staring at a blank screen, wondering…
The Hidden Pitfalls of DIY Business Naming
Naming your startup or SMB can feel like an overwhelming challenge that keeps you up at night. Many founders struggle to find a name that captures their vision, resonates with…
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