The Brand Blueprint
Strategic insights guiding your brand from start to standout success.
Each week, unlock One Actionable Tip to elevate, differentiate, and scale your Brand in 5 minutes or less.
Previous Issues of The Brand Blueprint
Why You Need a Strong Mission, Values and Vision Statement
I’ve seen it time and time again. Startups struggle to explain what they do and why they matter. They fumble through pitches, confuse potential customers, and fail to inspire their…
Fractional CMO vs. Strategic Advisor: A Partner for Growth
When scaling a startup, the right guidance at the right time can make all the difference. Whether it’s a fractional CMO stepping in to lead your marketing function or a…
Fractional CMO vs. CMO: Which is Right for You?
Introduction: My Experience in Marketing Leadership With over 20 years in marketing leadership roles, I’ve had the opportunity to wear many hats, from growing a startup as a full-time Chief…
The Power of “Slow Marketing”
I. Introduction In the fast-paced world of startups, there’s an undeniable allure to quick results. We’re constantly bombarded with stories of overnight successes, viral marketing campaigns, and rapid growth. It’s…
Navigating the CMO Turnover Crisis: A Fractional Solution
In today’s fast-paced business landscape, the role of the Chief Marketing Officer (CMO) has never been more critical—or more challenging. As a fractional CMO with years of experience helping companies…
What is a Fractional CMO?
Introduction to Fractional CMO Services In today’s fast-paced business world, many startups and SMBs face the challenge of needing high-level marketing expertise without being able to justify the cost of…
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